Company Blog

I have exciting news to share, Fakespot has been acquired by Mozilla!

There is one indisputable and ubiquitous feature of eCommerce platforms that powers a huge chunk of sales and conversions. That is the ratings (or reviews) system.

One of my favorite pastimes is etymology, the study of the origin of words, that usually leads me to a Latin and historical rabbit-hole that I enjoy. Caveat emptor is a phrase you’ve probably heard or read before. Latin for “Let the buyer beware/be wary”, an Ancient Roman concept and maxim that is part of modern law and economic contract principles.

Fake reviews garner much attention and controversy worldwide. It is the primary reason Fakespot was created. Fakespot was launched after I was scammed on Amazon with a product that had hundreds of fake reviews.

For many, having an electric toothbrush is a ​must​. But, consumers are now being warned that counterfeit toothbrushes, and toothbrush accessories, are flooding the market.

E-commerce and media influence have dramatically changed the shoe industry. Individuals can now easily track down the latest trends on social media and find the brands they want on multiple retail sites. With the promise of fast shipping and a great price, people are convinced to buy online. It's not until it's too late that shoppers find out they spent their money on either counterfeit or knockoff shoes that are not even close to the quality they paid for.

Keeping up with the latest trends isn't always budget-friendly. The cosmetic industry is constantly changing, and influencers release their own signature products almost daily. However, being frugal when buying these looks can have consequences.

No one buys anything without reading consumer reviews first — and some of the world’s biggest brands have been using that to their advantage.

Online consumer reviews have been hijacked by marketers, an issue that culminated recently with the FTC’s rule in a "groundbreaking" case against fake Amazon reviews, according to The Verge.